Philippe der Megreditchian, the chief executive of Burgundy wine maker Domaine Chanzy, explains the rationale behind the upcoming AIM flotation, which is the first via crowdfunding. He says the funds will be used for marketing and to buy more land (which he points out is expensive in Burgundy), adding that he hopes to turn Domaine Chanzy into a ‘global luxury brand’ that can be a ‘very strong and profitable business’. Domaine Chanzy is looking to raise £1.9mln in the crowdfunding phase, giving it a pre-IPO valuation of just under £8mln.
https://youtube.com/watch?v=_15qHDhG05o%3Frel%3D0