Invest in an exciting new musical theatre production with new-to-live-theatre technologyThe Business
After more than three years of development work, this musical Production is expected to open in London’s West End in 2011. It is planned as an entertainment spectacular of epic proportions in both style and scale of presentation and depth of artistry and emotion. The Production should bring an exciting new experience to theatre audiences based upon great music, great songs, great dance and a great story. The Production has been tested successfully before a live showcase audience at the Bloomsbury Theatre in London, where new-to-live-theatre technology took theatre experience to new heights.
While the executive team is new to theatre production, they bring a wealth of commercial experience from retail and consumer-related industries. They have attracted first class talent from the world of theatre to complement their commercial skills, thereby creating a real force in theatre production. Together they will provide a brand new theatre experience for audiences, based upon a powerful and engaging story, combined with new exciting stage technology, and all enveloping eventful experience on entering the theatre.
Market
West End musicals are doing unprecedented business with audiences and revenues continue to grow. According to the Society of London Theatres, the trade association which represents West End producers, theatre owners and managers of the major commercial and grant-aided theatres in London, 2009 marked the seventh consecutive year that attendance and box office revenue records have both been broken.
The world of entertainment is subject to a never-ending quest to seek out new and exciting talent, to develop its potential and by the results extend the boundaries set by their predecessors. The timing of the Production launch, scheduled for Autumn 2011 with its theme ideal for Halloween, will establish it for a run taking it into Olympic Year 2012, when tourism to London will be at an all-time high.
Sector: ArtsSegment: Musical TheatreRegion: EuropeFinancing Size: $1m to $5mContact: Philippe Der Megreditchian
Company: OLMA SASTelephone: +33 6 03 88 30 13Email: [email protected]