Nddaily.com 14 June 2013
The market volume and e-commerce facilitate the development of sex toys industry in China. As the first investment in this industry, the business scale, sales channels and promotion of Eailv.com helps lower the future risk. The investors suggested Eailv.com extending the product line to perfume, lingerie, condoms and healthy drinks, and improving the acceptance of the customers.
Previously, the margin of the sex toys industry is around 60%. The sales volumes of Chunshuitang.net and Eailv.com were more than RMB10M per year.
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Shenzhen Capital Group and NewMargin Ventures invested $49M in Eailv.com
