Apple Insider
Samsung may be looking to take its rivalry with Apple to another level, as a new report has the South Korean tech giant buying streaming media startup Boxee in a move that will bring it into even more direct competition with the Apple TV.
Boxee produces a set-top box that streams media to TVs and other devices, and Samsung has reportedly purchased the small Israeli startup for about $30 million, The Marker reported on Wednesday. Samsung will continue to employ Boxee’s 40 employees, according to the report.
A follow-up report from The New York Times confirmed The Marker’s initial report, with Samsung affirming that it has indeed acquired assets and talent from Boxee. The degree to which Boxee will be brought into Samsung’s operations is unclear from statements company representatives have made.
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