East-West Digital News 16 Feb 2012
Asserting its leadership in the fast-growing Russian e-commerce market, Ozon.ru confirmed yesterday the full acquisition of leading online shoe and accessory retailer Sapato.ru for an undisclosed amount, partly paid with shares.
Ozon’s intentions had been revealed earlier this month when the Russian antimonopoly authorities gave their green light for the deal.
The acquisition will allow Ozon – which launched its own section dedicated to shoes less than a year ago – to gain a leading position on the online footwear market. The move could also provide Ozon with fulfilment capacities specially adapted to the shoe business, following the example of Amazon, which bought Zappos in 2009.