TechCrunch March 24, 2014
Nuji, a U.K. competitor to Wanelo and Lyst which also offers its users a platform to curate and share fashion and lifestyle products they reckon are worth buying, has closed a $2 million seed round with investment coming from TAG, Seedcamp, Samos and various unnamed angels. The round also includes money from a large European retail investor whose name is not currently being disclosed.
Nuji is using the funding to launch an iOS app, having previously concentrated on developing its website (after an abortive initial attempt to go mobile first). The app is due to launch in April, with no plans for an Android version at this point. “Now that the website is more mature, it’s the right time to tackle mobile based all of our learnings,” says co-founder Dean Fankhauser. It was very important that we focus on web or mobile in the beginning, not both. We wanted to make mistakes on one platform and once we were confident in our product strategy based on data we had, we were more comfortable to dive head first into mobile.”
“Mobile traffic is surging. Every week we look at the stats, it’s increasing. 30% of our traffic is mobile and that’s with a non-mobile optimised website,” he adds. ”80% of that is iOS, so it was very clear what we should be developing for.”
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