Fresh from making its first investment in India last month, News Corp has now completed its first acquisition in the country, buying financial planning service BigDecisions.com as Next Big What first reported.
The service is designed to be a one-stop-shop that uses data and algorithms to help consumers in India make better financial decisions, for example related to retirement, insurance, education and home ownership.
News Corp did not provide a price for the deal, which includes parent company FinDirect Services and follows its $30 million investment in real estate service PropTiger. In a statement that is indicative of News Corp’s startup focus in India, chief executive Robert Thomson said both deals are about using the power of data to help improve purchasing and financial decisions.
“Our latest investment builds on our abiding belief that a digital India needs more trusted, reliable and independent data. BigDecisions.com will help Indians make the most important decisions by using accurate information tailored to their personal needs,” Thomson said.