Business Standard 14 June 2012
Kaizen Management Advisors Private Limited, an education focused Private Equity fund has invested Rs 20 crore in Your Kids ‘R’ Our Kids (India) Private Limited (YKROK).
YKROK is a pre-school providing child care services also. It has more than 1,500 kids across 15 self-managed centers across India. These centers are in partnership with 50 corporates. All the centers are either near corporate campuses or on campuses of corporate sponsored child care programs.
“Corporates are increasingly using day care services as one of the employee productivity and retention tools. The trend in India is very similar to what happened in the US in mid 80s. Tie up with corporate customers ensures bulk enrolments and a sticky customer base. The business model has reasonable pricing power and high entry barriers. With attractive center economics, we believe the YKROK has the potential to become a leader in this white space in India” said Sandeep Aneja, Founder and MD, Kaizen Management Advisors.