TechCrunch
The editorial beauty website Into The Gloss has raised $2 million in venture capital funding led by Forerunner and Lerer Ventures, along with several angel investors. Since it was founded in September of 2010, the site has been making waves in the style space for its insider access-type interviews with editors, designers, writers, models, and other creatives about their beauty routines.
Into The Gloss founder and creative director Emily Weiss said that since site’s founding it has been bootstrapped and profitable, mainly from advertising partnerships (the site runs both sidebar ads and sponsored content).
The team currently comprises five people, and this infusion of cash will largely go toward making eight to ten hires across editorial, tech, and design, Weiss said.