Large marketplaces like Flipkart, Snapdeal, and Amazon are benefitting as India turns into one of the world’s fastest-growing e-commerce markets, but many brick-and-mortar stores are missing out on the boom. A startup called Grofers wants to help local shops by not only providing them with a mobile platform for their inventory, but also facilitating on-demand delivery within 90 minutes.

Grofers’ business strategy is ambitious, but the startup just got a vote of confidence in the form of a $10 million series A round led by Sequoia Capital (a returning investor) and Tiger Global. This brings its total raised so far to $10.5 million.

Co-founder Albinder Dhindsa tells TechCrunch that the capital will allow the service, which is currently available in Delhi and Mumbai, to expand into more cities, with Bangalore first on the list. Grofers will also improve its technology to make it easier for merchants to upload and manage their goods.
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