TechCrunch
GoDaddy has closed on the acquisition of MailChimp competitor Mad Mimi, the companies are announcing this morning. The move is meant to further expand the web hosting provider’s product suite aimed at small businesses, while filling a hole in GoDaddy’s line-up where it was previously lacking a more solid email marketing service.
Until now, explains Steven Aldrich, GoDaddy’s SVP of Business Applications, the company offered an older product called “Easy Email Marketing” which it’s now planning to replace with the Mad Mimi technology. In addition to simply being a weak spot GoDaddy wanted to correct, Altrich adds that Mad Mimi was chosen for its great customer service experience – something that GoDaddy wants to bring to its own small business owner customers.
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