TechCrunch Sept 24
For those who haven’t yet heard of FormaFina, think of it as the Fab of South America. The e-commerce startup, which sells curated, limited-run collections of decor products in Argentina and Brazil, has raised a seed round of $1.4 million to anchor itself in the Brazilian market.
FormaFina’s investors include Redpoint eVentures — a Silicon Valley fund dedicated solely to Brazilian startups — IG Angels, El Paso Advisors, Start Capital, 500 Startups, and Plug&Play. Several angel investors also participated in the round, including baby.com.br co-founder In Hsieh and Hans Hickler, formerly the head of DHL US.
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FormaFina, A Fab For The New Rich Of South America, Raises $1.4M
