East-West Digital News 5 June 2012
A major player on the Russian e-commerce scene suddenly emerged in late May: a cash-back e-commerce platform called Clickandpay.ru that raised $60 million, according to its founders, to finance just the first stages of its development.
After a few months operating in test mode, the site has already enrolled more than 50 e-shops, including such market leaders as Ozon.ru, Lamoda.ru and Sapato.ru, with a total offer in excess of 100,000 items, said Commercial Director Levon Danilyants in an exchange with East-West Digital News.
Clickandpay.ru also displays offers from 15 daily deal sites – totalling about 800 daily coupons – plus 145 restaurants; five major tour operators covering all countries and directions; and 120 providers from categories ranging from Internet and pay TV access providers to telecommunication services, utilities and others.
The marketplace does not bill merchants to display their offers in its catalog, but takes a fee on each transaction. The commission usually varies from 10% to 30% – depending on product category, market segment, and marginality – of which Clickandpay.ru offers one third to the customer. Thus if the commission amounts to 10%, the client will get 3% cash back.