The Company a fast growing company providing web portal development, software development, e-branding and customized SMS solutions. It was founded in April 2009 as a proprietorship firm and obtained its Private limited status in Nov 2009 under the Companies act 1956. The Company is an ISO 9001:2008 certified company.
The Company mainly provides one stop solutions for clients helping them to attain their business goals with respect to all utilities such as travel, bill pay, recharge and much more.
The Company currently has five main Core areas of Business:
1. Martgem.com – (B2B) (Introduced only in FY 2014-15)
Works on a Franchise Model. Martgem.com is a B2B platform created with the aim of easy and fast distribution of e-services. Extended Business Support, Technological advancements, Single Wallet Solution, Multiple platform access, Wider range of services, Transparent Business Policies, etc are few USPs which obviously makes Martgem a preferred choice for channel partners. Services we sell includes Mobile Recharges / Top Ups, Air Tickets (Domestic / International ), Bus Tickets, PAN Card, DTH Sales etc. India’s first online platform to have Ticketing, recharges, Bill pay in a single portal.
3. Rechargeseva.com – (B2C)
Rechargeseva.com provides quality service in online Mobile Recharge for Prepaid, Postpaid, DTH, Data Card Recharge, Data Card Bill Payment, Landline Bill Payment, Online Smart Gas Booking, Insurance Bill Payment, Electricity Bill Payment etc.
4. Recharge – Distribution (B2B)
Sales of Recharge as Distributor to another Distributor Partner or a Retail Partner.
5. Messagewala.com (B2B)
Messagewala has been innovating its solutions to stand ahead in the market as leader. We offer integrated cloud communication solutions across the SMS, Voice & E-mail platform. The platform is integrated with unique innovations enabling the enterprises to access the services effortlessly.
The infrastructure is reliable and robust and have enabled to deliver the highest SLAs and service reliability, available in the market today. Messagewala serves as the backbone of communication system for more than 1000 enterprise customers.
Key Financial Indicators
(All info in USD Million)
Particulars FY 2012-13 FY 2013-14 FY 2014-15
Turnover 4.50 8.90 16.47
% increase 100% 97%
Gross Margin 2% 5% 9%
Net Margin 0.33% 1.4% 2-3%
The reason for lower margin is non-promotion capability of the retailer business. Increasing marketing strategies through help of PE funding like its competitors such as freecharge.com, paytm.com, makemytrip.com etc. and further adding on of travel sector (ticketing and Hotel bookings) would increase the margin substantially. It is to be noted all the above competitors and many more players are PE funded projects only.