Investment in services and networks for a fast growing segment of the advertising marketplaceThe Business
Digital Out-of-Home advertising has the potential to become a powerful media, however it still not as popular as traditional media. For Digital OOH to become an industrial media it should meet several requirements:
There should be strong principles of media measurement;
The advertising video should be created especially for Digital OOH as standard TV commercials are not as effective;
Uniform pricing systems should be established.
The Company plans to invest in several networks in high quality premises that would serve different types of audiences: shopping malls, airports, office buildings, fitness centers, universities. The Company will manage the advertising in these locations.
Market
For advertisers and advertising agencies, the Company will:
Buy and implement campaigns in Digital OOH;
Create advertising content;
Provide media planning;
Monitor execution;
Provide post campaign analyses (in cooperation with research companies).
The Company will also provide services to owners of digital networks:
Marketing and sales;
Advice on informational and entertainment content;
Technical matters;
Business audit (network evaluation, network development).
Sector: Professional ServicesSegment: AdvertisingRegion: RussiaFinancing Size: $1m to $5mContact: Philippe Der Megreditchian
Company: OLMATelephone: +33 6 03 88 30 13Email: [email protected]