Vccircle.com
To The New, a digital media firm in India, has acquired Techsailor, a Singapore-based digital marketing company for an undisclosed amount. The acquisition is part of To The New’s expansion strategy across Southeast Asia. The company will leverage Techsailor’s network and operational expertise to strengthen its presence in the region.
Techsailor’s co-founders, along with a team of 40, will remain with the company following the acquisition.
“Some of the key markets in Southeast Asia are similar to India where consumption of digital media by young consumers is ahead of businesses as they embrace it fully as the primary media for communication and commerce. We see this as a huge growth opportunity and with the addition of Techsailor to our network, we hope to capitalise on this growth,” said Puneet Johar, MD, To The New.
The company plans to augment Techsailor’s offerings, by adding capabilities in digital content, media planning and buying, analytics and technology. It will also look to expand its network geographically and build further presence in Malaysia, Indonesia, the Philippines and China. In addition to this acquisition, the company is looking to invest $10 million in the next two years to aid future growth in the region.