TechCrunch
Internet penetration and social media usage are on the rise in every corner of the globe, but few can hold a candle to the level of adoption one finds in Brazil. According to the Internet Telecommunication Union, the UN’s specialized agency for information and communications technology, the percentage of people using the Internet in Brazil skyrocketed from 9 percent in 2002 to nearly 50 percent in 2012.What’s more, with over 60 million Facebook users, Brazil is now the third largest market for the social network outside of the U.S. and India.
Thanks to its high level of Internet usage and the growing popularity of social media, Brazil is undergoing a digital transformation, which brings with it a number of promising opportunities. While the growth of eCommerce in Brazil gets most of the attention, Descomplica is one of a growing number of local startups that sees big potential in Brazil’s rapidly changing educational landscape.
Thanks to its decentralized educational framework, Descomplica thinks that Brazil can not only serve as a sort of natural testing ground for educational innovation (and policy), but is primed for a true, online classroom. Launched in March of 2011, Descomplica has been on a mission to become the go-to, full-service online classroom for Brazil.
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