TechCrunch
Kickstarter funding will often lead to the more traditional kind, and in the case of Boombotix, that’s exactly what happened. The California startup raised $17,000 for its music syncing app, which allows people to synchronize playback of music across multiple devices using mobile networks, and nearly $130,000 for its Boombot Rex mobile Bluetooth action-ready portable speaker. Now, it has also raised $4 million in venture funding from Social+ Capital, Baseline, Red Hills and many others.
May of its partners in this round are strategic in nature, and Boombotix co-founder Lief Storer says they were chosen for their ability to help build the brand.
“The investors’ interest is vested in amplifying our brand through product development and strategic marketing,” he explained in an interview. “There isn’t a single expense [in terms of using these funds] that stands out, but having key human capital in place to continue building the talent in the organization will be essential to the long-term strategy.”
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Boombotix Raises $4M For Its Wearable Action Speakers And Audio Sync Software
