TechCrunch April 1, 2014
In a move that sees some local consolidation in the games marketing space, Crobo, the Berlin-based games performance marketing platform, is hoovering up its Hamburg neighbour TrafficCaptain, which runs a games performance — or affiliate — network. The acquisition price remains undisclosed, so this is unlikely to be a home run for TrafficCaptain’s hands-on backer/co-founder iVentureCapital, which focuses on investing and incubating startups in the games industry.
The acquisition sees Crobo grow its team to over 50 employees, as well as giving it an all-important footprint in Hamburg where there are a lot of online and mobile gaming companies and with whom TrafficCaptain already has relationships with. In addition, the company has decent international reach; Crobo is talking up Latin America and Asia as two markets where the acquisition of TrafficCaptain will help it reach new users for both mobile and browser-based free-to-play games.
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