Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile

TechCrunch Oct 10
New York-based Hubbl, a maker of app discovery and personalization technologies, has been snapped up by mobile ad platform Airpush for $15 million, the companies are announcing today. The two businesses will combine their respective efforts – Hubbl with its personalized native ads technology and Airpush with its ecosystem of some 120,000 mobile apps – to create a new, native advertising platform for mobile.
Hubbl originally grew out of the efforts of TechCrunch Disrupt NYC 2012 finalist Hmmm, which was originally working a startup in the social networking space before pivoting to app discovery. The company found app discovery to be a tough business as well, however, and had been transitioning toward its B2B offerings more so than its consumer-facing mobile app in recent months. Hubbl was also challenged in raising a round, from what we’ve heard, with investors spooked by the app discovery market as a whole, despite Hubbl hitting the usual milestones that would have otherwise led to at least a seed stage deal.
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