TechCrunch
The proliferation of connected devices, coupled with rapid advances in data analytics and sensor technology, has fundamentally changed the way people interact with and manage their health. Thanks to smartphones and a new generation of smart, wearable gadgets, it’s now easier than ever before to monitor and and analyze a dizzying array of inputs and physiological signals and inputs — from your heart rate and calorie intake to your biorhythms and stress levels.
The promise of today’s health apps is that, by leveraging mobility and realtime analytics, they can help Average Joes like you and me transform biometric data into something more substantial Information, knowledge and changes in behavior. While the market continues to brim with all manners of behavioral change and health management apps, only a tiny fraction of startups are addressing an area in which health management and tracking technology could (arguably) have the greatest impact: Chronic diseases and conditions.
Glooko launched in late 2011 to bring mobility and data tracking to people living with Diabetes, a population underserved by advances in mobile technology. After all, diabetes, like any chronic condition, by nature requires constant monitoring from patients — across a number of devices — though diabetes itself is really at the apex of chronic conditions.
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