TechCrunch
As we inch ever closer to a truly Wall-E world, HelloFresh has secured $50 million in Series D funding led by Insight Venture Partners, with participation from existing investor Phenomen VC.
HelloFresh, an on-demand grocery-delivery service, currently sends over 1 million meals per month, and the “vast majority” of those meals are going to repeat customers.
The Germany-based company competes with Blue Apron and Plated to deliver pre-portioned ingredients and instructions so that you can make a 30-minute meal that tastes great and doesn’t require rifling through any grocery store aisles.
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