TechCrunch
Moneytree, a personal finance iOS app, has received $1.6 million in seed funding led by DG Incubation (Digital Garage’s investment branch), with participation from private investors, including senior executives from PayPal, MasterCard and Morgan Stanley. The Tokyo-based startup will use the proceeds to expand into international markets, including the U.S., in 2014. An iPad version and responsive Web app are also in the works.
Moneytree (which is named after houseplants considered auspicious in Asian culture and is unrelated to the U.S. payday loan chain of the same name) launched in April 2013 and gained traction after being featured on the Japanese App Store. The app, which will support data from over 1,000 financial institutions by 2014, has been downloaded over 200,000 times and has aggregated data from over 15 million transactions since it launched.
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