East-West Digital News 28 September 2012
Igor Matsanyuk, a prominent figure in the Russian Internet and online game industry, and now the owner of Imi.vc, a Russian venture capital firm that funds innovative mobile apps, has invested $4 million in Narr8, Russian IT portal CNews.ru reported last week.
Founded by former Mail.ru VP Alexander Vashchenko, Narr8 is a producer of comic book-based image series for tablets. The company is developing a special application which enables users to download both still and animated image series (stories), with or without special effects, from a variety of genres including fantasy, horror, lifestyle, comics, popular scientific literature, and others.
Narr8 told CNews.ru both the application and productions will be free; the company’s monetization strategy, however, is built around a comics aficionado’s natural inclination to watch his favorite series almost non-stop. Each part will end at a critical and gripping moment. To find out immediately what happens next, users will need to pay – or otherwise wait to weeks to see the continuation of the content free of charge.